Privacy Policy

Privacy and Data Protection

trustedgamingsitesuk.com is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your data in accordance with the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR). By using our services, you consent to the practices described in this policy.

We take our responsibilities as a data controller seriously and have implemented appropriate technical and organisational measures to ensure the security and confidentiality of your personal information.

Information We Collect

We collect various types of information to provide and improve our services. This includes information you provide directly when registering an account, such as your name, date of birth, contact details, and payment information. We also collect information automatically when you use our website, including your IP address, browser type, device information, and usage patterns.

For verification and compliance purposes, we may request additional documentation including proof of identity, proof of address, and payment method verification. This is required under UK Gambling Commission regulations to prevent fraud, money laundering, and underage gambling.

How We Use Your Information

We use your personal information for several legitimate purposes. Primarily, we process your data to provide our gaming services, process transactions, verify your identity, and comply with legal and regulatory obligations. We also use your information to communicate with you about your account, respond to your enquiries, and provide customer support.

With your consent, we may use your information for marketing purposes, such as sending promotional offers and information about new games or services. You have the right to opt out of marketing communications at any time through your account settings or by contacting our support team.

We analyse usage data to improve our website functionality, enhance user experience, detect and prevent fraud, and ensure responsible gambling practices. This includes monitoring gameplay patterns to identify potential problem gambling behaviours and implementing appropriate interventions.

Legal Basis for Processing

We process your personal data based on several legal grounds. Processing is necessary for the performance of our contract with you to provide gaming services. We have legal obligations to verify customer identity, prevent money laundering, and comply with UK Gambling Commission requirements. We also have legitimate interests in preventing fraud, improving our services, and maintaining platform security.

Where required, we obtain your explicit consent before processing certain categories of data, such as for marketing communications. You may withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

Sharing Your Information

We do not sell your personal information to third parties. However, we may share your data with trusted service providers who assist us in operating our website, conducting our business, and providing services to you. These providers include payment processors, identity verification services, customer support platforms, and technology infrastructure providers.

We may disclose your information to regulatory authorities, law enforcement agencies, or other governmental bodies when required by law or when necessary to comply with legal obligations. This includes reporting to the UK Gambling Commission and cooperating with investigations into potential criminal activity or breaches of gambling regulations.

In the event of a business transfer, merger, or acquisition, your personal information may be transferred to the new entity, subject to the same privacy protections outlined in this policy.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. These measures include encryption of sensitive data, secure socket layer (SSL) technology for all transactions, regular security audits, and restricted access to personal information on a need-to-know basis.

Despite our security measures, no system is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and should notify us immediately of any unauthorised access to your account.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy and to comply with our legal and regulatory obligations. Account information is typically retained for a minimum period as required by UK Gambling Commission regulations, even after account closure.

Financial transaction records, identity verification documents, and responsible gambling information are retained in accordance with anti-money laundering regulations and gambling compliance requirements. When data is no longer required, it is securely deleted or anonymised in accordance with our data retention policy.

Your Rights

Under GDPR and UK data protection laws, you have several rights regarding your personal information. You have the right to access your personal data and receive a copy of the information we hold about you. You may request correction of inaccurate or incomplete data and, in certain circumstances, request deletion of your personal information.

You have the right to restrict or object to certain processing activities and the right to data portability, allowing you to receive your data in a structured, commonly used format. You also have the right to withdraw consent where processing is based on consent, and the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated.

To exercise any of these rights, please contact our data protection team through the contact methods provided on our website. We will respond to your request within the timeframe required by applicable law.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and personalise content. Cookies are small text files stored on your device that allow us to remember your preferences and understand how you interact with our website.

We use essential cookies necessary for website functionality, performance cookies to analyse usage and improve our services, functional cookies to remember your preferences, and targeting cookies to deliver relevant advertising. You can manage your cookie preferences through your browser settings, though disabling certain cookies may affect website functionality.

Third-Party Links

Our website may contain links to third-party websites, services, or content. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

International Data Transfers

Your personal information may be transferred to and processed in countries outside the United Kingdom. Where such transfers occur, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws, including the use of standard contractual clauses approved by the European Commission.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes through prominent notice on our website or via email. Your continued use of our services following such notification constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data protection practices, please contact our data protection officer through the contact methods provided on our website. We are committed to addressing your concerns and resolving any issues related to your personal information.